The story of Private Case began in 1985, when architect and industrial designer Ari Korolainen couldn’t find a suitable briefcase to carry his drawings in, and decided to make one himself. This was the beginning for a collection which soon increased with other product categories. Recycled cardboard was chosen as the main material because of its sustainability and pleasant feel. Later, regenerated leather was introduced as a new material, and it enabled making of entirely new kinds of products

After over 30 working years, time has passed and the methods of drawing and other self-expression have moved into electronic form. However, the purpose of Private Case remains the same. We still want to offer protective cases for drawings and self-expression that are designed and hand made in Finland.